Vinda Group SEA has been a top brand for their hygiene products and services as well. However, Vinda Group SEA has been facing a lack of visibility due to the lack of promoting the corporate brand itself. Hence, the campaign involves creating a hashtag #VindaTreasuringWomen that creates awareness on women empowerment as well as the benefits of Vinda Group SEA’s products as well, not only that but there is also a main event which is the Treasure Hunt Race that brings many women together to join the race as well and educate others the importance of hygiene and the importance of women empowerment as well. This campaign that has an emotional connection will leave a memorable image in people’s mind about Vinda Group SEA in the long run.

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This campaign was for Advertising Strategies subject, me and my teammates had to pitch to Vinda Group with our ideas. At the end, Vinda Group liked our idea. Through this project, I gained the skill of brainstorming ideas to promote a company's brand and maintain its reputation to the public. Not only that, I learnt how to create campaigns that be able to gain awareness and build mutual relationships with other business partners and other companies.